30 years and counting, Contingency Connection is THE largest grassroots, weekly motorsports marketing platform in the country.

​Contingency Connection includes nearly 100 tracks and traveling series, 100 performance manufacturers, 3,000 performance shops, engine builders, installers, and machine shops, and over 5 million attendees. The program spans almost every sanction such as NASCAR, IMCA, WISSOTA, USAC, UMP, DIRTcar, WDRA, Outlaw Truck and Tractor, NHRA, and IHRA. Competition includes Dirt, DRIFT, Speedboat, Paved, Drag, Tractor Pull, Off-road, Diesel, Mud Bogs, Sand Drags, Import, and Motorcycle events. With this type of platform Contingency Connection can attract sponsorship from major companies for member tracks, series, performance shops, engine builders, and racers.

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​Why it works:

Contingency Connection unites nearly 100 grassroots tracks and series giving them all the benefits of being one large organization. In turn, major companies and sponsors get the best advertising value possible because they can buy into our bulk network of tracks, series, engine builders, and fans. Most importantly, grassroots racers receive sponsorship support that they deserve and need.

 

• Alone, racetracks may not have the volume of racers needed to attract major sponsors. 

• Alone, manufacturers may not be able to justify money spent on one type of racing.

• Alone, weekly grassroots racers may not attract national sponsorship dollars

• Alone, performance shops, engine builders, and machine shops may not receive manufacturer discounts and awards.  

But with Contingency Connection’s unification of tracks, sponsors, racers, performance shops, engine builders, and fans — EVERYONE is a WINNER!

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Racers can Race with Parts that pay for themselves:

Contingency Connection delivers $50,000-$100,000 in weekly Racer Rewards to member tracks & series helping local grassroots racers pay their racing expenses--so they can afford to race more often!  Local racers simply run sponsor decals for products they use (or would like to use) and win money-saving discounts from top performance manufacturers immediately upon their race win.  Contingency Connection also provides end-of-season Championship Bonus & Banquet Awards making the Racer Rewards program a full-season, grassroots rewards program for hometown tracks, series, and racers.

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​Corporate Sponsors/Manufacturers:

Contingency Connection coordinates national race-marketing promotions for sponsors and manufacturers on-site at all Contingency Connection tracks and racing series, making it the largest, most effective way to promote products and services at the grassroots racing level. Sponsors and manufacturers simply sign up for ONE turn-key program and they receive NATIONAL exposure directly to target end-users all over the USA and Canada. Contingency Connection cuts through the clutter of other marketing programs by directly linking sponsors to fans, racers, engine builders, and performance shops.

Tracks and Traveling Series:

Contingency Connection offers member tracks and series nearly 10 million dollars in sponsorship awards to reward their loyal racers, attract new racers, increase car counts, and increase profitability. Alone a track may not have enough racers or spectators to attract sponsorship dollars, but with Contingency Connection’s unification of tracks, series, engine builders and machine shops; every track is considered a BIG track and receives the same sponsorship dollars. Contingency Connection is a FIRST of its kind, NATIONALLY sponsored program for hometown tracks and series offering a complete sponsorship package including a $100,000 weekly contingency program, end-of-season champion bonus programs, and banquet awards to increase track success and profitability.

Performance Shops, Engine Builders, Installers, and Machine Shops:

Contingency Connection’s AERA sponsored Engine Professional Rewards program offers valuable product discounts, technical information, and a chance to win tremendous prizes to enrolled shops. The Engine Professional Rewards Book is mailed once a year directly to enrolled shops. Enrolled shops are also eligible to win full-year AERA membership and other prestigious manufacturer awards.  Best of all—Enrollment is Free! 

Media and Publications:

Contingency Connection offers an avenue to increase subscription sales and increase advertising sales with numerous on-site event-marketing opportunities. Contingency Connection puts your publication “at the track and in the shop with your readers”. With nearly 100 venues, 1500 events nationally, reaching 18,000 racers, 3000 engine builders and shops, and over 50,000 spectators PER week we can boost subscriptions!

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Meet Jackie Ressa – Owner and Powerhouse in Grassroots motorsports marketing for 40 years...

Jackie Ressa, President of JRB Marketing, is a leader in grassroots motorsports marketing, connecting national brands with performance enthusiasts and end-users across the country. Her passion for racing began early while working at Edgewater Sports Park and Nationwise Auto Parts during high school in Cincinnati, Ohio. After earning a degree in business and marketing from Miami University, Jackie launched her career at Ford Motor Company in the Parts and Service Division before transitioning to Motorcraft Racing, where she managed NASCAR and IHRA Drag Racing promotions in Bristol, Tennessee.

 

While serving as Marketing Director for the International Hot Rod Association (IHRA) in Bristol, Jackie recognized a gap in the industry—sponsors were seeking direct access to massive grassroots racing market, while local racetracks and series struggled to secure sponsorship. To address this need, she founded Contingency Connection and created the Racer Rewards Program, a platform that connects national sponsors with local racers, tracks, series, and fans. Initially drag racing only, Racer Rewards expanded to include Dirt, Drift, Paved, Grudge, Street, Speedboat Racing, and more.

Soon after, she introduced the AERA-sponsored Engine Professional & Performance Shop Rewards Program, which facilitates sponsors engagement with high-volume performance shops, engine builders, installers, and machine shops.

 

Over the years, Jackie has successfully developed and implemented tailored programs for top brands such as Ford Motor Company, 3M Company, Snap-on Tools, Race Winning Brands, Holley Performance, SCAT, Richmond Gear, Melling Performance, Elgin Industries, Hawk Brakes, and so many more. Today, she continues to create partnerships that drive meaningful results and help secure the future of grassroots motorsports.

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​Jackie Ressa

323 Lola Mere Dr.

Kingsport, TN 37660

423.384.2817        ​