The Leading Grassroots Racing, Engine Builder, and Performance Shop motorsports marketing program in the country for 32 years!
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More Ways to Win! See All Bonus Awards Here
Bonus Programs - Special Awards - Sweepstakes - Giveaways
Meet Our Winners
What is Contingency Connection?
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1,500 Events annually
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18,000 Racers competing weekly
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50,000 Spectators attending weekly
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3000 Member SHOPS
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50 tracks and traveling series
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125 Posted Manufacturer Products
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Exposure in 100 markets
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Racers WIN thousands of dollars in weekly awards
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End of Season Bonus Awards
MANY MORE BENEFITS for Racers, Shops, Tracks, Series, Sponsors, and Fans!
BY THE NUMBERS
Celebrating 32 years — Contingency Connection is one of the largest weekly grassroots motorsports marketing platforms in the country, connecting 40-50 racetracks and traveling series, 1,000 events annually, nearly 100 performance manufacturers, and more than 5 million race attendees. From Dirt & Paved Circle Tracks and Drag Racing to Drift, Tractor Pulls, Off-Road, Diesel, Road Course, Mud Bogs, Sand Drags, Imports and Motorcycles—we cover grassroots racing nationwide.
With this national reach, Contingency Connection brings NATIONAL sponsor awards and promotions directly to LOCAL grassroots tracks, series, racers, engine builders and performance shops through two national marketing programs: Racer Rewards and AERA Engine Professional & Performance Shop Rewards.
Racer Rewards delivers $50,000–$100,000 in national sponsor awards to participating hometown tracks and traveling series, helping racers save money on the performance products they buy and use—and making it more affordable to race more often. Racer Rewards also includes Mid-Season Awards, special-event promotions and Year-End Championship Banquet Awards.
AERA Engine Professional & Performance Shop Rewards connects nearly 3,000 engine builders, performance shops, installers and machine shops with valuable manufacturer discounts, special offers, product information and promotions throughout the year. Best of all—shops join FREE!
Keep updated on the latest from our sponsors, tracks and racers with Grassroots Wired. Sign up here.
How Contingency Connection Works
Racers
Race with parts that pay for themselves: Earn valuable manufacturer awards and discounts on the performance parts you already buy and use—helping make it more affordable to race more often.
Track & Series Operators
Add $50,000–$100,000 in national sponsor awards to your racing program: Boost racer payouts without increasing your cash purse. Contingency Connection secures the national sponsors and supplies the awards—helping you build car counts, reward racers, and increase profitability.
Manufacturers & Sponsors
Turnkey national exposure, ON-SITE and ONLINE: Connect directly with racers, fans, and high-volume performance shops through full-season marketing programs —Racer Rewards and Engine Professional & Performance Shop Rewards. Get continuous visibility through track signage, PA commercials, racecar decals, special events, social and digital content, and winner photos and media assets.
Engine Builders & Performance Shops
Free membership, exclusive perks: Join the AERA-sponsored Engine Professional & Performance Shop Rewards program FREE to receive manufacturer discounts, special offers, product updates, giveaways, and more throughout the year.
Rockingham Dragway, NC
GRASSROOTS RACING. NATIONWIDE
Contingency Connection reaches grassroots racers, racetracks, series, performance shops and fans from coast to coast.
We've Got You Covered in Every Lane!
Dirt ● Street ● Paved ● Drag ● Drift ● Speedboat ● Road Course ● Grudge ● Drag n Drive and more.
FOR MORE INFORMATION
Select your role below to learn how Contingency Connection works for you:
SPONSORS & MANUFACTURERS – RACER REWARDS →
SPONSORS & MANUFACTURERS – ENGINE PROFESSIONAL REWARDS →
RACETRACKS & SERIES →
RACERS →
ENGINE BUILDERS & PERFORMANCE SHOPS →
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from tracks across the country.
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